El Barça ja batega al Baix
FC Barcelona
Art Direction

Project made in Bum
Produced by Carmel
Directed by Xavi Lozano
At the start of the 19/20 Season, FC Barcelona opened their brand new stadium for Womens Team and Barça B: the Johan Cruyff Stadium. It’s located in Sant Joan Despí, a little town near from Barcelona and we had to make a local & friendly campaign  there and every town around.

So we made a film where the team players introduced theirselves and their new home going to local commerces and playing football with some people there. We also made a local poster campaign to encourage people to come to the stadium.